By the Numbers: The Upsides of Facebook Advertising

With a staggering 1.4 billion monthly users, it’s clear that Facebook is the goliath in the ongoing battle for social media dominance.Luckily for Facebook, the vast majority of its users don’t hold back when it comes to disclosing personal information, tastes, and preferences. When considering all these factors it’s clear that the current Facebook is one thing: an advertiser’s dream!According to an infographic from Invesp, Facebook accounts for more than 9% of all digital ad spending across the globe and upwards of 18% of global mobile digital advertising – and the Facebook's most recent financial results paint a clear picture of this trend.Between 2014 and 2015, businesses paid 122% more per ad unit on Facebook, resulting in a massive revenue spike. In 2015, Facebook reported revenues of almost $18 billion, up from $12.5 billion in 2014 and just $2 billion in 2010.What does all this mean for your brand? It’s clear that Facebook advertising is an effective tool to grow your brand and establish your digital presence, and comes with numerous additional upsides, including:

• Complete creative control
• Enhanced audience targeting
• A/B testing capabilities
• Improved video reach and viewer numbers
• A main route to a huge mobile audience
• One-of-a-kind insights to user engagement