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Mobile Apps 101: Boosting Your Download Numbers

Phillip Reinhardt

The mobile app world is booming, and today’s marketers are taking advantage of its cross-market potential. By 2020, mobile apps are expected to have generated a revenue of roughly 189 billion U.S. dollars. The smartphone and tablet audience is fertile for digital marketing growth efforts, but the industry’s entry barriers may be too high for some.

Available through Google Play, Apple’s App Store, Blackberry App World, and the Windows Phone Store, mobile apps aren’t going anywhere. To stay ahead of the curve, craft innovative designs and remain relevant, today’s digital marketers need to not only catch up to shotgun-style app marketing tactics—but to understand the current environment’s most important resource: app downloads.

We’re here to help. Below, we’re covering today’s leading app download tips and tricks. Whether you’re an app programmer, a digital marketer or a budding tech guru, this guide will keep you tuned in and geared up to make the most out of today’s gadgets.

Step One: Build a Landing Page

You’ll need to create a healthy online presence to increase your app’s cross-market potential—as well as the consumer’s chances of seeing a download option. Create a website, or landing page, for your mobile app. You don’t need to be well-versed in web development, don’t worry.

Instead, you can use a free software option like WordPress. These platforms are made for easy app representation, and you can manage a branded domain name—and hosting space—for as little as $10 per months. These platforms normally feature 24/7 support, too, to help out with your development and marketing cycles.

Step Two: Create an Easy-Use Design

Readability is the key to relatability, and relatability boosts downloads. Your app’s interface should be clean, clear-cut and actionable. If you’re using mobile app advertisements, make sure they’re positioned on loading screens. Try to avoid pop-up ads which:

  • Block the app’s buttons, tabs, and menus.
  • Pop up during important input prompts.
  • Can’t be easily exited by the user.

To boost your downloads, focus on ease-of-use. 

Step Three: Offer Free Downloads

While free launch downloads might not seem conducive to making money, they’re great for boosting your app’s visibility—as well as its vital download foundation. Today, mobile app download numbers increase app visibility across various app stores. If you can ‘hit the ground running’ by having a download-heavy launch, you’ll reap heavy download numbers down the road.

If your app already had a price tag on the app store, you can still make it free for several days—or even several weeks. Free apps stir curiosity, and mobile users will download an app from curiosity alone.

Step Four: Incentivize Reviews

Organic reviews are one of the top leading contributors to mobile app downloads. Avoid purchasing fake reviews, and don’t fall into the pitfall of over-blown free “app buzz” solutions. Instead, incentivize organic reviews by offering coupons, discounts, prizes and membership options. Before you do, though, make sure your app’s users and reviewers are already suited for the mobile environment.

To further incentivize organic reviews, make sure your app has a visible, easily navigable review portal. If possible, reach out to your app’s users via SMS alerts, email or even social media. Just make sure you’re not being intrusive: Never ask for a review unless the app’s user has opted into the extra communication.

Step Five: Stay Relevant

Once you’ve boosted your launch numbers, it’ll be time to maintain those numbers. Keep your app in the spotlight, and make sure it gets as much visibility as possible. To do so, influence your app’s users to mention the app to others. Doing so will boost your download numbers in a few ways:

  • By reinforcing your brand’s reputation.
  • By raising overall brand awareness.
  • By adding new consumers to your cross-channel marketing strategy.

As for how to influence your app’s users to connect with others, you have several options. Social media should be your first tool. Facebook, Instagram, Twitter, Pinterest, and even Snapchat are fantastic brand awareness platforms. Use branded hashtags to easily stay relatable across these platforms.

Then, post blog posts, videos, pictures and other relevant content on these social media platforms. Ask your app’s fans to leave comments, and encourage conversation where possible.