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The 6 Do Not’s of Digital Strategy

David Bosley

The digital gurus at PBJ Marketing can build your brand’s digital strategy from the ground up. We memorized the ins and outs of the industry and we know exactly what to do, but arguably more important, we also know what not to do.



1. Just going for it
We get it, you’re excited to start digital marketing, but you need to test the waters before you dive in. Determine the type of content people want to see and where they want to see it. Next, sit down with a calendar and space out your deliveries, so there’s a constant flow of new and compelling content.


2. Not considering mobile
The majority of users browse websites and social networks on their mobile devices, and if your digital strategy doesn’t consider this fact, you’re already alienating a huge portion of your potential audience. Mobile optimization is an essential ingredient in any digital strategy.


3. Ignoring SEO
Many experts claim that SEO is a thing of the past, but that couldn’t be further from the truth. SEO is one of the cornerstones of a competitive web presence, and without it, your entire strategy will fall apart.


4. Trying every digital marketing tactic under the sun
There are thousands of digital marketing tactics, and if you try to implement all of them, your whole platform could crash and burn. Instead, identify your audience, figure out where they are located and take on a strategy to reach them. Focused tactics are successful tactics.


5. Not letting it all marinate
Digital marketing takes time, and if you expect instant results, you’re going to have a bad time. Keep your expectations realistic and understand that it could be weeks or even months before you achieve your goals. Rome wasn’t built in a day, and your digital strategy is no different. It takes one brick at a time.


6. Failing to identify a target audience
Before you create a digital marketing strategy, you need to identify your brand’s target audience. Who are your current clients and who would you like to pursue? Luckily, if you study your audience, a lot of your marketing will take care of itself.

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