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5 Tips for Choosing an Adwords Management Company

David Bosley

adwords-certified-200x2005 Tips for Choosing an Adwords Management Company

It’s important to have an Adwords campaign manager who understands both your business and Adwords itself.  Although an Adwords management company can be a cost-effective way of helping to increase the visibility of your brand online, choosing a company to manage your Adwords campaign can be a challenge.  It’s important to choose an Adwords consultant that can help you reach your target market and achieve optimal results for your brand.

Consider Qualifications

According to Google, Adwords Google Certified Partners must have managed at least a $10,000 campaign spend over a period of 90 days in order to be certified. When choosing an Adwords management company, look for the Adwords certification logo and follow up on credentials to ensure that you partner with a company that will be effective and that has been approved by Google.


It’s important to have an Adwords professional who will work with you, not against you.  After all, you should maintain control over the goals of the business and you should have a say in how the campaign works. An effective Adwords management company will respect your involvement, be willing to share information with you and explain to you what they are doing for your account and how it works.

Know Your Manager

When you choose an Adwords management company, make sure that you won’t have to jump through hoops to talk to someone. You should immediately be informed of who your AdWords Manager will be and you should be provided with a point of contact where you can reach the manager directly when you have a question or concern related to your account.

Pool Resources

There may be some things that you want to manage yourself such as content or campaign research.  A shared workload can alleviate some of the cost associated with the Adwords management service and allows you to maintain some control over the tasks and components of the campaign.  When choosing an Adwords management company, ask the manager if you will be able to use in-house services at your discretion.

Niche Specialty

Choose an Adwords management company that has proven expertise in your niche. Many PPC management firms have specialized knowledge in a particular industry and this knowledge can provide excellent insight and results. Be sure to ask about the industry experience that your Adwords manager has and to talk to them about their previous success in similar Adwords campaigns or industries.



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