Although there are numerous ways to digitally tell your brand’s story in this day and age, email marketing is still one of the most effective outlets. Luckily, with a little elbow grease, experts at the Adobe Digital Marketing Blog say there are a few ways to revamp your email marketing efforts in 2016.
- Utilizing preference centers provide a great opportunity to learn a lot about your customers. This feature allows recipients to select how, when, and why they receive emails. In email marketing the more you know about your customers the more powerful your efforts.
- Should a customer abandon their online shopping car, unsubscribe from your brand, or distance themselves from your brand in any way, sending them a highly personalized and targeted email can get them back onboard.
- According to Shakespeare, “Brevity is the soul of wit,” and the same concept applies to emails. Long and complex emails often wind up in the trash, so keep it short, sweet, and to the point.
- Your emails need a responsive design that makes them compatible with mobile email inboxes. Brief, fast-loading, and captivating emails perform best on handheld devices.