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The end of summer is near, and that means that the holiday shopping season is right around the corner. Numerous studies project it's going to be the busiest online shopping season ever, and if a recent forecast from NetElixir is any indication, it’s critical to ensure your brand’s website and e-commerce app is ready to handle the craziness.According to NetElixir’s 2017 Holiday Forecast, e-commerce sales will experience a 10% spike in the coming months, and it’s driven by three forces, including Amazon’s growing user base paired with Prime Day shopping, more affordable price points online, and a general drop in brick-and-mortar sales and more physical retail locations close.“This year, we have seen an overall sales slowdown and retail drop with more store closings,” NetElixir wrote in a news release. “We compared this year’s revenues, orders and average order value (AOV) for our clients to last year’s. We saw a significant drop for all of these with revenues down 10%, orders down 9% and AOV down 1%.”Meanwhile, the forecast anticipates Amazon to continue controlling the lion’s share of online sales with 34% of total sales compared to 30% in 2016. The prospect of competing with an online retail giant like Amazon may seem like a daunting task, but luckily Kissmetrics has a few words of advice to help David slay Goliath.