4 Things Every Nonprofit Should Know About the Ad Grant Program

Google is a powerful tool, and harnessing this power comes with great responsibility. Luckily, if you're a nonprofit, a sense of responsibility is already second nature. Every day, Google is looking to work with nonprofits through its Ad Grant program. Google wants to support your efforts to raise awareness of your cause and assist you in changing the world for the better. Google Ad Grants offers nonprofits up to $10,000 every month in free advertising. With this kind of backing, which equates to approximately $329 per day, your mission will stand at the front and center of search result pages and reach a much larger audience. Learn more about how to get started and how our years of experience can help get the word out about your cause. PBJ has you covered with our nonprofit digital marketing strategies.

‍1. It's essentially free money. The one thing that binds all nonprofits is that they love what they do, and it's not all about the money. But who doesn't want free advertising money? As such, Google does have some restrictions in place and carefully monitors the nonprofits receiving their grants. Click here to learn more about your eligibility.

‍2. The application is quite simple. Over the years, PBJ has helped numerous nonprofits apply for the Google Ad Grant program, so we're familiar with the process. Just make sure your organization has 501 (c)(3) status and we'd be happy to guide you through the rest.

‍3. Your site needs effective landing pages. Good first impressions are crucial, and that's the exact purpose of landing pages. A landing page serves as the gateway to your website, and a user who clicks on your ad should find content that relates directly to your ad copy. As a rule of thumb, it shouldn't be your home page, but rather a particular page that your ad references.

‍4. It's still all about conversions. At this point, you probably understand that Google Ads help drive users to your cause, but you still need to ensure you convert on these visitors once they arrive. This is where immediate action opportunities come in handy. Allowing visitors to engage with your nonprofit's site makes them feel more involved (it's why they're there after all).

So whether it's signing up for a newsletter, signing a petition, or downloading a white paper, a direct engagement makes a world of difference.