After a while, digital marketing may feel like a treadmill, but there are a few small steps you can take to get the process started. Although more companies and businesses have a digital presence than ever before, take it from us, these four initiatives can give you a serious leg up on the competition.
1. Start a company blog
According to business.com, a company with a blog attached to its website attracts 67% more leads. The numbers don’t lie. Having an active blog that regularly publishes compelling content will attract new customers and keep current ones coming back for more.
2. Contribute to other publications
Do you consider yourself an expert in your industry? Then start writing for other publications. Being a featured contributor to respected industry blogs and digital magazines will have new customers checking out your company in droves.
3. Get social
A presence on Facebook, Twitter, and LinkedIn is crucial for business growth, but being on social media is a full-time job. Consider hiring a full-time social media manager, or look to companies like PBJ Marketing to lend their expertise.
4. Site optimization
When researching a new business, the first step consumers take is checking out its website. Your website needs to be optimized for seamless user experience as well as mobile friendly so potential clients can research on the go.