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4 Essential Tips on Using Google Adwords

David Bosley

Google Adwords Tips

Google Adwords is a pay per a click advertising service provided by Google. Essentially, when people search on Google your ad will come up if the search term matches the keywords you have purchased. This is a highly effective form of advertising and it is highly economical— you only pay when someone clicks on your ads. The point of Google Adwords campaign is a high conversion rate; you want to ensure that viewers click on the ad and subsequently visit your website. Of course, there are several things you will want to keep in mind when it comes to running a Google Adwords campaign. Before you delve in, be sure to check out our tips.

1. Choose Your Keywords Wisely

When it comes to choosing keywords, always choose wisely. The most obvious keywords to target are your branded keywords. This should include your company name, the services you offer, geographic locations, etc. Keep in mind that branded keywords tend to be the least expensive and typically drive the highest conversion rate.

2. Target Specific Locations:

Google allows you to geo-target your ads to a specific area, whether it be a specific neighborhood, town, city, or state. You can even target specific zip codes. This ensures that only individuals in your target area see your ads.

3. Evaluate your options:

Keep in mind that there are many different kinds of ads. You can advertise next to Google search results, above search results, on mobile search results, etc. There is no one size fits all campaign. Therefore, you will want to do some research to figure out which ad type best meets your needs.

4. Create Multiple Ads:

The best way to ensure success is to try out different possibilities. Create different ads using different keywords to see which drives the highest conversion rate.

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