It shouldn’t come as a surprise that mobile marketing is critical to the success of just about any marketing campaign. Mobile devices are everywhere, people carry their phones everywhere they go and they’re replacing their traditional computers and laptops with tablets (or even phablets).
What you might find surprising is that mobile usage is still growing – and quickly. Overall internet usage via mobile versus traditional computers, app usage, and even money spent are all way up on mobile even over the past few years. If you thought that mobile was starting to peak, you’ve been misguided.
There are plenty of other reasons that you need to pay attention to mobile advertising. Mobile is the best way to reach your audience at any time of the day, as their device is almost always within arm’s reach. Mobile advertising tends to be simple and concise. And perhaps most importantly, mobile ads are easy to track and analyze, so you can quickly improve your efforts once they’ve been set into motion.
Whether you’re looking to kickstart a brand-new mobile advertising campaign or improve on an existing one, we have you covered. Here are three mobile advertising trends you need to know about for 2018 and beyond:
Location-based marketing has quickly grown from something trendy to something that’s almost necessary. The simplest use case is targeting ads to a local audience, or sending push notifications when somebody wanders into your storefront or near your office. However, many companies are now getting much more creative.
Take one sunglass manufacturer for instance. They were able to tap into a weather feed to automatically generate geotargeted ads only to people who were currently in a city that was extremely sunny that day. With so much information at your disposal, it would be simple to tap into or create any feed and automatically advertise to people with any criteria you could imagine. Keeping that in mind, you can also use this information to exclude or reduce spending on specific locations.
We already know how valuable personalization is. In 2018, it’s becoming even more powerful. Phones will soon be able to identify who you are using technologies like thumbprint scanning, facial recognition, and more. It’s not unlikely that you’ll be able to create a single avatar that any brand can access, much like the way your Bitmoji can be used instantly on Snapchat and various text messaging programs. In the near future, you might be able to use this information to actually include users in the ads you present them.
You’ll also have access to more information than ever before. For example, you can already segment users by the mobile applications they have downloaded on their phones! If you’re offering financial services, it makes sense to look for users who have apps for multiple financial institutions or something like “Mint” downloaded. At the very least, you could use their interests to deliver more effectively targeted ads.
3. Augmented and Virtual Reality
Last year, retailers spent roughly $450 million on augmented and virtual reality tech. Over the next four years, however, they’re projected to spend over $3 billion. If you have a physical retail location, you can develop a showroom that allows people to browse a massive catalog and view products via 3D imaging. Many companies are leveraging Snapchat to create customized filters for their brand (this is especially effective when geotargeted to your store, a specific event or promotion, etc.) – a great way to introduce augmented reality to your marketing strategy.
You could even take the success of Pokemon Go as a way to gamify your brand. Allow users to download an augmented reality game to hunt for deals or overlay valuable information about your brand.