Now more than ever small businesses need to have a strong internet presence. Before buying products and services, most consumers conduct their research online, and the web is the perfect place for small businesses to compete with big brands.
However, according to Entrepreneur Magazine, one size does not fit all in the digital world, and many small businesses crash and burn when they try to leave their mark on the internet. The following are three common barriers that cause a small business to fail online.
- Many small businesses don’t fully understand what it takes to have a digital presence.
When a small business establishes its online presence, there are numerous things they need to consider, from understanding how consumer shops and make purchases to not promoting offerings in a compelling manner.
- Google is always updating its algorithms.
SEO is a cornerstone of every digital marketing strategy, but a small business that doesn’t have a team of content marketers constantly keeping up on the latest trends and updates will quickly find that their approach is outdated.
- Small businesses think can’t afford an effective marketing plan.
Many digital marketing agencies in New York City and Washington, D.C. take a one-size-fits-all approach to their clients. PBJ Marketing understands a small business is normally on a tight budget, and we work closely to provide customized solutions for every client.