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25 Free Online Digital Marketing Courses You Should Consider

Phillip Reinhardt

Whether you’re looking to take your career to the next level or simply need some help improving your company’s marketing strategies, there are more resources available than ever before. Going to business school is no longer a requirement for learning the insides and outs of marketing. Thanks to the Internet, there are hundreds and even thousands of completely free marketing courses that provide convenient digital learning.

These courses are led by industry veterans, entrepreneurs, and even leading universities such as Wharton and Harvard. You might not earn course credit or receive a grade, but you’ll have full access to lectures, materials, and assignments. In short, you’ll have everything you need to become an expert on the subject matter.

No matter what you’re looking to do, there’s a course that can give you a hand. To give you some ideas, here are 25 free digital marketing courses you should consider to bring your digital marketing to the next level:

1. What is SEO? Learn SEO Basics & Optimize Your Website

Run on Udemy by a veteran digital marketer, this course goes through the basics of SEO so that you can understand what it is, why it’s important, and how to get started building your own SEO  strategy.

2. Viral Marketing and How to Craft Contagious Content

This course is provided by the University of Penn’s prestigious Wharton Business School. Throughout your studies, you’ll learn what makes ideas stick and how you can apply the concepts of viral marketing to improve your brand recognition and advertisements.

3. Optimizing a Website for Search

An expert SEO instructor from UC Davis takes you through the ins-and-outs of optimizing your website for search traffic. You’ll learn everything from choosing the best keywords to building out a subsequent content marketing strategy to analyzing and reporting your results.

4. Introduction to Marketing

If you’re green under the thumb when it comes to marketing or would simply like a general refresher, this is a great option. Run by The University of British Columbia, you’ll go over the very basics of marketing, including segmentation, marketing channels, and metrics worth reviewing.

5. Marketing in a Digital World

A perfect compliment to Introduction to Marketing, this is your go-to resource if you need a quick and thorough refresher on the concept of digital marketing specifically. It’s run by the University of Illinois and is one of the most popular courses on Coursera. You’ll learn about the basics and history of digital marketing and strive to understand what this means for your company’s relationship with its customers now and in the future.

6. Engagement & Nurture Marketing Strategies

Northwestern University offers this free digital marketing course that focuses on engagement and nurturing via social media. You’ll take a look at real-world examples of successful social engagement and learn how to flesh out a fully-realized plan.

7. Digital Branding and Engagement

The way people interact and communicate with brands has been irrevocably changed by the Internet. Curtin University’s course gives you the chance to better understand how to engage with your audience using a variety of digital marketing channels available to you.

8. Email Marketing Tips, Strategies, and Automation Tricks 2019

Run by a successful entrepreneur, this self-paced course takes you through the basics of developing a successful email marketing campaign in 2019. You’ll learn how to build up an effective email list, what to send them, and why email marketing is so important in the first place.

Email marketing is just as powerful as ever, so learning to optimize your efforts will have a massive impact on the bottom-line.

9. Reputation Management in a Digital World

This course provided by Curtin University talks about the critical concept of managing your digital reputation. When somebody goes online to take a look at who your company is and what you do, you need to make sure they come away with a positive perspective. You’ll learn how to build up your reputation and what to do in a worst-case scenario.

10. Marketing Analytics: Competitive Analysis and Market Segmentation

Your marketing strategies won’t be worth their weight in salt if you aren’t going after the right audience. This course offered by the University of California Berkeley teaches you how to go from general, useless segmentation to something that is laser-focused and valuable.

11. Diploma in Web Business Development and Marketing

Your website is the hub of your digital marketing efforts. This course run by Alison helps you figure out how to set-up a website starting with the very beginning – choosing the right domain. From there, you’ll learn how to actually build a website that gives users a good experience and gets your business results.

12. Digital Leadership

If you have great ideas but need help selling them to leadership or your own team, this Boston University course can help. You’ll learn what it takes to drive organizational change in today’s digital world and how to effectively manage a team.

13. Google AdWords for Small Business: Secrets of an Agency Pro

Even if you’re not a small business, you’ll get value from this course. Led by a Director of Digital Performance at a major pay-per-click agency, you’ll learn exactly how to get started on the Google AdWords platform throughout your studies in this course. By the end, you’ll be comfortable enough to run your own campaigns with incredible results.

14. Building AI Powered Chatbots Without Programming

Offered directly by IBM, this course talks about how you can develop powerful chatbots to interact with your customers on your behalf without any programming experience whatsoever. Your customers will walk away delighted and you’ll walk away with the ability to engage with them 24/7.

15. Advanced Social Media Marketing for Picking up Clients

Run by a social media guru, this course allows you to take an in-depth look at using social media for successful prospecting. You’ll learn how to differentiate yourself from other companies on social platforms and how to drive home the value you can provide.

This free digital marketing course gives you everything you need to know about finding great prospects using social media platforms.

16. Data Analysis With Python, SQL, and R

This course run by an MIT graduate dives deep into the world of data analysis and modeling. You’ll go over a variety of statistical techniques and topics, learning how to build models from a variety of data sources. You’ll need a strong understanding of data, statistics, and a bit of a programming background, too, but you’ll come out with an undeniably valuable skillset.

17. 30 Day Blog Transformation Challenge

If you need to know how to kickstart or improve your existing blog, or your content marketing as a whole, this course is a great start. The instructor is a grizzled veteran as far as bloggers go, having maintained a blog since 1998 and growing it to a six-figure income. Throughout your studies, you’ll learn how to generate and organize ideas, craft effective headlines, and drive traffic via your blog posts.

18. Customer Analytics

Four of Wharton’s top professors take you through the seemingly insurmountable task of sifting through all of the customer data you have on-hand. You’ll learn how to analyze data in order to drive more purchases, improve retention, forecast more accurately, and much more.

19. Grow Your Business With Facebook Marketing

A professional digital marketing coach leads this course that’s tailored to businesses who have a Facebook page and just can’t seem to get any traction with it. You’ll learn how to use Facebook to actually grow your business, from filling up your sales funnel to driving conversions.

20. Intro to HTML and CSS

Learning some light programming will help you build an effective website and design incredible emails from scratch. This free course offered by Udacity takes you through the basics of web development, including best practices and how to solve problems that commonly pop up when building a professional website.

21. How to Start a Podcast

Podcasts can be a great platform to increase your brand’s reach and establish your company as market leaders. This quick course teaches you everything that you need to know about getting started with a podcast of your own from the mouths of experts in the podcast industry.

22. Fundamentals of Graphic Design

Offered by the California Institute of the Arts, this is a great introduction to the world of graphic design. You’ll learn to understand how things like color, patterns, and visual rhythms influence design and customer behavior. To complete the coursework fully, you’ll need access to and very light knowledge of Adobe’s Creative Suite programs, including Photoshop and Illustrator.

23. Introduction to Personal Branding

If you’re an entrepreneur, a salesperson, or just looking to understand more about branding, this is a course offered by the University of Virginia about building your own personal brand. You’ll learn why building a personal brand is important, how to go about building your brand, and figure out how to maintain a brand once it’s been successfully established.

24. Work Smarter, Not Harder: Time Management for Personal & Professional Productivity

Sometimes you know exactly what you need to do, you just can’t possibly find a spare second in the day to actually sit down and do it. If you’re absolutely swamped with your existing strategies, this course is for you. It won’t help you build a marketing plan or implement a killer campaign, but it’ll help you find the time to do it.

25. Gamification

This is a terrific course for anybody looking to think about marketing in a different way. Gamification is the concept of implementing strategies used in games (think about any of your favorite games, from World of Warcraft to Angry Birds) into other areas, such as marketing. This course takes you through the basics of gamification and gives you ideas on how to implement it effectively in your business and life.