Search Engine Optimization strategies evolve almost as quickly as the search engines that inspire them. According to Search Engine Land, there numerous e-commerce SEO trends have taken hold so far in 2016, and if you don’t keep up with the times you’ll probably get smoked by the competition.
- Automated tools are all the rage
The use of “SEO technology” is at an all-time high, but what does this term mean? SEO technology includes automated tools – including apps and widgets – created by third-party developers that automatically optimize site layouts and content with minimal heavy lifting.
- Less is no longer more
There’s an age-old saying that less is more, but when it comes to product pages on e-commerce sites, this is no longer the case. Long-form content, including long-tail conversational phrases, significantly bolsters search engine favoritism.
- Make it easy to share content
Shareable content is the backbone of your brand’s social media presence. Encourage social media sharing on your e-commerce site throughout the shopping and checkout process, a strategy that will result in better secondary ranking signals.
- Video content performs better than ever
With a smartphone in all of our pockets, accessible Wi-Fi, and faster wireless networks, video sharing capabilities are better than ever. Video content shows up as rich media in search results, and experts predict that video content will only get more popular in the coming years.
- Optimize for mobile
We’ve said it before, and we’ll say it again, it is critical to optimize your e-commerce site for mobile use. The number of mobile users is growing at a much faster clip than the number of desktop users, and you don’t want to alienate the lion’s share of your potential customers.
- Harness the power of Siri and her friends
Think back just five years. Back then, everyone thought the use of voice search and digital assistant, such as Siri, Alexa, Cortana, was a joke, but this is no longer the case. E-commerce marketers should offer everyday phrasing on their sites, allowing a digital assistant to pick them out.
- Narrow your scope
Many e-commerce companies never consider their local SEO strategies, since many of them operate on a national level. But developing local strategies help e-commerce companies differentiate themselves from the competition by identifying more relevant, niche customers.
We are e-commerce marketing professionals. The PBJ Marketing team will dig deep into your site’s analytics to figure out what works (and what doesn’t) when it comes to you SEO strategy. Whether it’s a new site layout or optimizing shopping cart, we’ll leverage your user traffic and get your brand headed down the right path.