WordPress is one of the world’s most-used content management platforms. While it began as a personal project directed at small content marketing initiatives, it’s become an integral part of the online world’s architecture—as well as modern digital marketing.
The platform powers nearly 27 percent of the Internet, and its content management system market share sits around 60 percent. Entire startups have revolved around WordPress as a content marketing hub, and some of today’s booming businesses still rely upon its intuitive design to meet growing consumer needs.
So, where does your website design strategy come into play? Well, if you want to keep up with the business world’s online traffic, you’ll need a reliable platform. Here at PBJ Marketing, we’re well-read on WordPress—as well as its power as a core digital marketing tool. Check out our top 10 WordPress tips for startups, small businesses and enterprises alike.
Tip One: Optimize Your Images
Optimized images load faster, and fast-loading images draw in Internet traffic. At the moment, Google prioritizes website speed when organic search rankings come into the mix. Images tend to slow down a website’s speed more than other factors, too.
Try using the WP Smush Image Compression plugin for WordPress to reduce your image sizes, and check each WordPress page’s responsiveness often.
Tip Two: Implement an XML Website Map
To get your WordPress site ranked higher, you’ll need to optimize your website’s sitemap. Google indexes websites by these sitemaps, and a simple plugin, such as the Google XML Sitemap Generator, can make your WordPress site more index-friendly and user-friendly alike.
Tip Three: Treat Content as King
As per the Content Marketing Institute, the best content accomplishes several things. To make your WordPress site as effective as possible, you should dedicate time to prioritizing these qualities:
Top-tier content educates the visitor. It also conveys a brand’s message. Ideally, it will also entertain the visitor.
It’s Easy to Consume:
Easily digestible content is consumed much more than content which is difficult to read. Similarly, dividing text content with lists, images, and videos makes it easier to consume.
High-quality content can be shared—reaching a broad-ranging audience with the click of a mouse.
Tip Four: Connect with Social Networks
Your website’s reputation matters. If your WordPress site isn’t connected with social media outlets like Facebook, Twitter, and Instagram, you might miss out on its full potential.
Social media lets you diversify your audience, incorporating new people into your brand’s ‘awareness circle.’ It also promotes the friendly environment needed for long-term growth.
Tip Five: Watch Your Trends
Tip Six: Watch Your Keyword Use
SEO drives traffic, but over-emphasis on SEO can drain it. It’s healthy to use keywords, but don’t use them in lieu of quality content.
Primarily, prioritize your meta descriptions and headlines. If you over-apply keywords, here, they won’t be clean-cut enough to encourage clicking. Keyword and quality must have balance.
Tip Seven: Pick Quality Links
Similar to SEO, website links are a valuable tool to be used wisely. In 2018, link quantity doesn’t matter as much as quality.
In fact, if your WordPress site is linked via paid link directories Google may penalize you. Find well-respected websites, and offer to post guest content in exchange for using their link.
Tip Eight: Reach Out to Others
In the digital marketing world, reciprocation matters. Follow and correspond to other website owners, relevant industry professionals and those on social media who correspond to your business’s niche.
In doing so, you’ll gain access to their followers—helping you build a powerful WordPress fanbase.
Tip Nine: Consolidate Your Permalink
A permalink is a URL which directs users to your WordPress site. WordPress generates automatic permalinks when your webpage is created.
This said permalinks can become incredibly long. You can change your permalink, however, by navigating to the permalink field at the top of your editing page. Make your permalink short, and remove excess characters to make your URL more digestible.
Tip Ten: Check for Broken Links
As Google examines your WordPress website, it’ll record any broken links it might have. Broken links can reduce your SEO efficiency—so it’s important to remove them. You can use a plugin like Broken Link Checker to easily locate and remove broken links.